Baton Rouge Advertising Agencies
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If you’re looking at Baton Rouge Advertising Agencies, or advertising agencies anywhere for that matter, be sure to read this article.
Regardless of what any of the ad agencies may tell you, there is ONLY ONE reason to advertise…
… and that is to get a prospect to CALL YOU, CLICK on your link, or VISIT your business.
You’re about to learn some breakthrough advertising and marketing strategies that can radically supercharge almost any business.
Almost every business in Baton Rouge (and whatever city you may live in) is making the same mistake when it comes to marketing and advertising their business.
They look around at what every other similar business is doing, and try to do the same thing, hoping that they can do it better.
And it’s NOT working very well, is it?
I’ll be the first to admit it, I used to do exactly the same thing myself, and you’ve probably done it as well.
Don’t feel like the Lone Ranger, they don’t teach effective advertising and marketing in school.
And it doesn’t matter if you have an MBA in marketing from a prestigious university, you still didn’t learn what I’m about to show you.
So, what are almost all Baton Rouge advertising agencies doing?
When you start really paying attention to all the advertisements you see, what you’ll notice is that almost all of the advertising you’ll see are about the advertiser or the product.
Here’s the thing, no one cares how great you are, or that you’ve been in business 27 years, or what awards you’ve won…
Not to mention that all your competitors is shouting the same thing.
People want to know what you can do for THEM.
If your advertisement can’t tell your prospect what’s in it for them, they are not going to pay attention to it, let alone respond to it.
What most Baton Rouge advertising agencies don’t understand (again, because this sort of stuff is NOT taught in school) is that just because your prospect knows who you are, it doesn’t mean they will call you.
If you want to stand apart from all your competitors, you must give your prospective customers a specific REASON to respond to you.
This is what’s known as your USP – your Unique Selling Proposition,
To determine what YOUR USP is, you need to answer this question –
Why should a customer buy your product or service,
instead of buying it from anybody else that sells similar stuff?
I’ll go out on a limb here and say that there is NOTHING you can do for your business that would even come close to being as important to your success than finding the ANSWER to that question.
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