Turn Your Business Into A 7-Figure Money Machine

How To Turn Your Business Into
A 7-Figure Money Machine

Great businesses don’t just happen.

They require a lot of work, foresight, and planning.

Most business owners are great at what they do, but do not have experience in MAJOR-LEAGUE marketing strategies and know-how.

In fact, the primary reason most businesses fail is because they don’t do marketing or they don’t do it correctly.

There’s a BIG difference between being a great optometrist, chiropractor, attorney, or other service provider, and creating a great business system.

Do you think McDonald’s has the best hamburgers around?

No, they have the best marketing systems around.

Do you think Domino’s has the best pizza in town?

Nope. They had the best marketing approach in the industry.

We’ve created a unique “Five-Step Business Re-Invention Process” that will re-define, re-position, and re-invent your business to give it new life and a clear path to achieve everything you’ve ever wanted or will want.

It doesn’t matter whether your business is heart surgery, a restaurant, a law office, or a roofing contractor…

If you’re serious about wanting to build a business that will provide you with both the income and the lifestyle you want…

Here’s an outline of that process, and the order the steps should follow:

STEP 1. You’ve got to decide: What Do You Want Your Business to Do For You and Your Family?

1. What you really want.

2. What will make you happy.

What is the lifestyle you want your business to provide for you and your family?

This step is critical, because most people don’t know where they’re going or what they want out of life.

Any success, prosperity, and happiness they get are just by accident.

STEP 2: You’ve got to decide: What Specific Work Do You Want to Perform?

1. What you do best.

2. Who will you serve (sell to).

3. What you will do (or provide) for them.

You may think you’re selling a shovel, but your customer is buying a hole.

Step 3: You’ve got to: Deliver Something That People WANT

1. Create value (people buy value, not stuff).

2. Monetize that value.

You must add value to your product or service and “package” it to add even more value.

Step 4: You’ve got to: Determine HOW You Will Acquire These Customers

1. Generate leads.

2. Convert those leads into sales.

This is a process; it doesn’t just happen on its own.

Step 5: You’ve got to: LEVERAGE What You Do

1. Build systems and processes to do what you do.

2. Automate marketing and sales either through SYSTEMS or PEOPLE.

To grow, your SYSTEMS need to do the work, and you MANAGE your systems.

I hope these marketing insights help you and your business!

Mike Stokes

Beryl Stokes

Turn Your Good Business Into A GREAT Business

You Can Turn Your Good Business
Into A GREAT Business And
A Daily Income Machine

Would you like to double, triple, or even quadruple your sales and the amount of money you put in your pocket every month?

This simple business makeover plan will do that for you.

Your Message

Basically, your MESSAGE is WHAT do you say to people AND what you want people to know and think about YOU.

Your BIG Idea – Your BIG Idea is what grabs your market’s attention by presenting your “promise” (what you say you can do for them) in a new and unusual way.

Your USP – Your USP is what separates YOU from all of your competitors. Your USP, or Unique Selling Proposition is the answer to this question:

Why should a customer buy your product or service,
instead of buying it from anybody else that sells similar stuff?

Your Story – The value in creating a compelling STORY about you and your business is that it enables people to have a personal connection with you.

Your Market

This is WHO you’re going to sell your product or service to.

Your Ideal Client – This is about identifying, attracting, and doing business with the right customers. We’re talking about long-term success here.

Your Niche – You can’t be everything for everybody. If you think everyone is your ideal prospect or client, the reality is NO ONE is your ideal candidate.

The idea is to choose a particular segment of your market – your niche, and set out to be the market leader – to OWN that particular piece of the market. Then repeat.

Your Media

WHERE will you find your IDEAL CLIENTS so you can deliver your message?

And, HOW will your ideal clients find YOU?

Your Lead Generation System

Lead generation is a more comprehensive approach to marketing that almost nobody practices. It will definitely set you apart and help you dominate your market space.

Your Sales System

“Do you want fries with that?” Those six words are worth 6 BILLION Dollars to McDonald’s every year

Your Sales Funnel – Your sales funnel is your KEY to maximizing your sales.

Your Lead Magnet – A lead magnet is what makes interested people respond to your lead generation ad.

Your Value Ladder – Your value ladder moves your customer along your path of additional product/service sales.

Your Ascension Products – Your ascension plan is a pre-determined path your clients move along from level to level of increasingly valuable products or services.

Your Continuity Products – A continuity program creates recurring income that can cover your overhead.

A membership program or club is one of the best growth drivers for your business.

When you turn your customers into members, you can maintain the relationship for life.

Your Follow-Up System

The highest return on investment you’ll get in your business is to keep your clients buying from you over and over again.

Your List – Your customers are your most valuable asset. You want to stay in touch with them.

(And if you decide to sell your business, your database of customers could be the most valuable part of your business.)

Where do you want YOUR business to be 90 days from now?
What do you want to accomplish?
What are your challenges?
What’s stopping you?

The Easiest Way to Get a LOT More Customers

Get More Customers

Are you looking for an easy way to get more customers for your business?

There are a LOT of people looking for your product or service right now.

Where are they? And how can you get you some?

They are searching online.

Can they find YOU when they search online?

Today when customers hear about a product or service, their first reaction is, “Let me Google it.”

Fact: 84% of U.S. households go online to find products and services when shopping LOCALLY.

Fact: 84% of Americans are using the Internet and smart phones for LOCAL search instead of the phone books they used to use.

Fact: 82% of LOCAL searchers follow up with an in-store visit or phone call and purchase.

If YOU’RE not getting these customers, your competitor is.

Fact: The first impression most people will have of you and your business will NOT happen in person…

It will happen ONLINE – on a Google search, on social media like Facebook or LinkedIn, on your website.

Fact: For the most part, YOUR brand is what Google says it is.

The big question is: WHO do you want to control the first impression people are getting about YOU?

Do YOU want to control what people find about you and your business?

Or, do you want someone else or even a computer algorithm controlling YOUR reputation?

Do you already have a website?

 

What you need to understand is that having a website, and having a website that people find when they’re searching for your product, are two totally different things.

 

Did you know that 94.75% of searchers choose a business they find first online?

That doesn’t leave much business for everyone else, does it?

For example, consider someone searching for a chiropractor…

The first thing they’ll do is go online and search for “chiropractor”.

There are 41,300,000 results on Google when you search for “chiropractor”.

Google lists up to 1,000 pages of results for any given search with 10 website listings on each page.

That’s 10,000 sites about chiropractors that show up.

People are NOT going to look through all of those 10,000 sites to find you.

In fact, almost none of them will even go past the first 5 or 10 sites.

YOU have got to be there if you want the business.

The first 10 websites that people find when they search are going to get 94.75% of the business, and everybody else are going to have to share the remaining 5.25%.

Where do YOU want YOUR business to be found?

If you’re not one of the first businesses people find when they go online to search,
for all practical purposes you do not even exist online.

You may or may not already have a website, and even if you do the chances that it is effective are slim to none.

And if you’re like a lot of business owners I’ve met, you may not even want a website…

I get it.

Who’s got time to figure out how to make one, or fool with it, or even understand how to get people to find it, just to name a few of the hassles of dealing with a website.

But, you DO want all that business an effective online presence can deliver.

If people search for YOUR product/service and don’t find YOU, who do you think they will find?

Your competitor, that’s who.

How much is it worth for YOU to be the business people find when they look online?

A LOT. A lot more than you can even imagine.

What would happen if your business doubled in the next 90 – 120 days?

If you’re ready to grow YOUR BUSINESS, and believe you can handle a significant influx of new customers, give us a call for a FREE, NO OBLIGATION chat to find out how we can get you to the top of the online search results and explode your business.

Call Today.

Mike Stokes
(225) 239-5357

Why Should a Customer Buy From YOU?

Don’t Spend Even One More Penny
On Advertising or Marketing Until
You Read This Brief Message…

This newsletter is for the owner of a local business, selling just about any product or service, and most likely serving a local market – such as a landscaper, home repair, HVAC, restaurant, grocer or market, or other local shopping or service business.

Or, maybe you’re a private practice professional, like a chiropractor, dentist, attorney, or real estate agent…

Regardless of your product or service, nothing, and I do mean NOTHING, can have as dramatic and as positive an impact on your prosperity as acting on the information you’re about to read.

This simple newsletter could SAVE you thousands of dollars, and could even MAKE you hundreds of thousands of dollars or even MILLIONS of dollars over time.

I’m dead serious.

And all you have to do is answer this one question:

Why should a customer buy your product or service,
instead of buying it from anybody else that sells similar stuff?

There are several simple actions that separate “ordinary” businesses from extraordinary businesses that make their owners LOTS of money.

And we’ll cover all of them in future newsletters.

But none of them are as important and critical as answering this ONE question.

ALL of your advertising and marketing should spring forth from this one key element.

The answer to this question is called your Unique Selling Proposition (or USP).

Your USP is what separates YOU from all of your competitors.

In fact, I’ll go so far as to say, if you have a strong USP,
you will NOT even have any “competitors”.

You will OWN your market.

Can you even imagine how awesome that would be?

Domino’s was an “ordinary” pizza joint…

Then they created their USP – “hot pizza, delivered in 30 minutes or less, or it’s free.”

To say Domino’s became extraordinary with their USP would be the understatement of the century.

While all the other pizza places were shouting, “We’ve got the best pizza” or “We’ve got the lowest price pizza”, and going nowhere is a red sea of competition…

Domino’s was totally dominating the pizza INDUSTRY because they had no competition!

Subway changed their positioning from just another fast food place out of thousands of choices, to a weight loss program for goodness sake.

If they can convince people that a foot-long loaf of bread with processed lunch meat and a few vegetables is a weight-loss food, YOU can surely re-position YOUR business.

3-Day Blinds. Same-Day Dentures. One-Hour Eyeglasses. X-product for Bass Fishermen. “We’re number 2. We try harder.”

“The point of a USP is to take an ordinary business and find a way
to position it so it is extraordinary and of exceptional interest to somebody.”

Don’t compete head to head with everyone else in your market.

Become the “only one” in your market that promises something different.

When you present a new opportunity, a new product or service, you don’t have to compete on price, because you have no competition.

When you’re a market of ONE, like Domino’s, you make the rules (and the prices).

STOP trying to make existing things that aren’t working get better.

Change the rules.

Focus on a fresh, exciting, NEW business idea that will inspire your customers to follow YOU and YOUR business and not the other soon to be has-beens.

Here’s a tip:

Identify what advantage or result your clients/customers want the most.

You don’t have to change your product or service; you just have to position your product or service as having a unique benefit they’re not getting from your competitors.

You can do this.

There IS a USP with your name on it.

You just have to find it.

Mike

How’s Business?

How’s Your Business Doing?

If your answer to that question isn’t “AWESOME!”, then we may be able to help you.

It is our goal to get you maximum exposure for your business.

Each day over 1.5 billion people go online to find information.

Not only that, but these staggering numbers are increasing each day.

If your business doesn’t have an online presence you are leaving money on the table.

We will not only help you maximize your online presence, we will help you get your business in front of people who are actually looking for your services.

Through next-generation marketing and advanced direct response techniques, your business will be the one that your customers find.

Work smart during these tough economic times and get a jump on your competition.

Mike Stokes
(225) 239-5357
Jubilee Media Group LLC
Local Online Advertising Baton Rouge

The Way You Look At Things

“When you change the way you look at things,
the things you look at change.”

In my opinion, no truer words (than the quote above) were ever spoken.

For instance, you probably see yourself as a shopkeeper, or eatery owner, or grocer, or real estate sales person, or something along these lines.

And, if this is the case, the things you are doing, and the results you are getting, are not likely to change. Ever.

I’m suggesting you see yourself NOT as a retailer, or grocer, chiropractor or whatever…

And that you are NOT really in the business of selling whatever it is you sell.

What you really are is an INVESTOR.

What you really do is MULTIPLY CAPITAL by leveraging ASSETS.

Your assets are the products you sell, the vehicles you utilize to sell them (your brick and mortar store, your web pages, your marketing processes, your sales processes, and your advertising.

And YES, this even applies to you if you are in the ‘services” business, like a plumber, or landscaper, or chiropractor, or attorney, or whatever…

Because, as long as you’re selling what you do as a “service”, you will always be an hourly employee, even if it’s you that “owns the business”.

The reality is, if you are selling your services by the hour, do you really have a business? Or is it just a thinly disguised JOB.

When you turn your “services” into a PRODUCT, your income will go UP.

This is not really different from any other type of investment, other than the types of assets leveraged.

Real estate people leverage real estate, and multiply their capital by leveraging assets such as houses, buildings, land, and so on.

So, some investors will invest their money in a house (an asset), in the hopes that they will be able to sell it at a profit in the future.

Other people may invest their money in the stock market and pray for the best.

The big downside to these types of investments is that you have NO CONTROL over the outcomes.

YOUR advantage is YOU DO have control over your investments in your business.

You can control where you invest your capital, just make a subtle shift in your thinking.

Instead of thinking about the EXPENSE of running one-time ads and promotions, think about creating advertising and marketing ASSETS that will provide you with a RETURN on your INVESTMENT (ROI).

Every day that goes by, you’re either making money or losing money…

You need to make every investment of your TIME and MONEY pay you back with a return on your investment (ROI).

There’s not enough time (or money) for anything else.

Always remember, it’s not products and promotions, it’s ASSETS and ROI.

I know all of this may sound pretty far-out, and maybe hard to see, especially if you’ve not had any success with your advertising in the past.

It really is as simple as seeing your ad-spend differently – as an investment that should pay you, rather than an expense that’s thrown to the wind.

You want to know what you’re investing in and how it works.

You want an investment that is “evergreen” – one that will keep on paying you long after you’ve made the investment, and not just evaporate never to pay you back.

No more making advertising EXPENSES.

From now on, create advertising ASSETS.

Mike

(The credit goes to my teacher and mentor Frank Kern for sharing the above wisdom with me.)

Is Your Advertising Getting Results?

99% of Local Business Owners Are Dissatisfied
With the Results They’re Getting From
Their Current Advertising

Do you ever feel like the advertising you’ve been doing is just a big waste of money?

Well, you’re not alone…And it’s not just you. A lot of advertising IS a waste of money.

Let me explain why…

Think about it, when an advertising salesperson calls on you, what is it they are selling?

They are selling the only thing they have to sell – advertising space in THEIR media.

It doesn’t really have much to do with YOUR needs.

Now don’t get me wrong, I’m NOT faulting them for this, they very likely represent a good media source that has value…

What I AM saying, is that there is a LOT MORE to increasing your business than just running an advertisement somewhere.

When you think about it that way, you can understand why your advertising may not have produced the results you had hoped for.

On top of that, very few advertising sales reps and marketing agencies have ever run a small business like yours.

Which means, they don’t really know how to position your business to the customers that you want and need.

What they attempt to do is “get your name out there”.

You need a LOT MORE than just having your “name out there,” don’t you?

What you really need are hungry customers walking in your door hungry for what you have to sell.

Am I right?

Here’s another thing, there is NO one media that is the best or “only way to go”.

The best option to guarantee success of your advertising and marketing strategies is to diversify and get your message across in many different media in a coordinated campaign, including –

TV, social media such as Facebook, Google search, email, direct mail, in-store sales systems, and so on.

By covering multiple media channels, you increase your exposure across a broad spectrum of customer media habits.

You don’t want to just buy some advertising that may or may not pull in a few new customers for you today…

But then you’re back to square one and you have to do it all over again, like that guy in Groundhog Day.

What you really need is a complete MARKETING SYSTEM that
attracts your ideal customer and keeps them loyally coming back to your business.

You don’t need to be running one promotion after another that is not building your long-term business goals.

What will pay you in the long run is to develop MARKETING ASSETS that will BUILD your business and your EQUITY over and over, again and again –

NOT one-time hit-or-miss ads that typically only offer sales or discounts on your products that DECREASE your income and LOWER your business VALUE.

Are the ads you’re running bringing in enough new sales dollars from the (hopefully) new people that they’re bringing into your business to make them worthwhile?

Mike

Why Your Local Business Needs Local Online Advertising

Your Local Business Needs Local Online Advertising

Even if your Baton Rouge area business is doing great in our new economy, most businesses could still handle more new business.

Did you know that studies have shown that 84% of the people that are looking for a business to provide a product or service are now going online “Googling it” rather than looking in the phone book.

Can these potential new customers find YOU when they search online?

If not, do you realize that you are not even in the game to get any of this new business?

84% is a LOT of new business to miss out on.

Some Baton Rouge business is going to get this new business…

It may as well be YOU.

What Business Are You REALLY In?

What are you REALLY selling?

You may THINK you’re in the chiropractic business…

or the attorney at law business…

or the landscaping business…

or the restaurant business…

or the business of whatever product it is that your company sells…

But in REALITY…

You’re NOT in the chiropractic business.
You’re in the INFORMATION business.

You’re NOT in the attorney business.
You’re in the INFORMATION business.

You’re NOT in the landscaping business.
You’re in the INFORMATION business.

You’re NOT in the (insert any business here) business.
You’re in the INFORMATION business.

No matter what business you may think you’re in…
You’re REALLY in the INFORMATION business.

You’re IN the business of producing and distributing INFORMATION that relates to your patient’s/client’s/customer’s problems and/or hopes and dreams.

Once you grasp this concept, your business will begin to take off BIG-TIME.

Finding Extra Streams of Income

Turning Supper Into A Stream of Income

Back in 2008, I was looking for a way to make some extra income to start creating some retirement income, because we had no retirement plan and next to nothing in savings.

I had been hearing about “blogging”, but I didn’t really know what it was or how to do it.

Someone explained to me that it was nothing more than keeping a log or journal online.

In fact, “blog” is short for “web log”.

Well, I didn’t have any idea what I could possibly write about that anyone would be interested in, but I did want to get started in case something came of these things called “blogs”.

For lack of coming up with anything else, one Saturday when my wife and I were talking about what to make for supper, I had a brainstorm – we would make a blog about what we cooked for supper every Saturday night!

Cajun Cooking TVWithout even owning a video camera, just using my wife’s digital camera, I decided to start videoing my wife cooking our Saturday night supper. (Now we just use our cell phone.)

With NO investment…

With NO video camera…

With NO money spent on a website…

With NO experience whatsoever at making videos…

With NO extra work to speak of…

(We’ve got to cook supper anyway!)

I “videoed” my wife cooking homemade macaroni and cheese one Saturday evening…

I put the recipe on a FREE Blogger website…

And within about 2 months, we were generating income from advertising we put on the free website.

I’m still generating income from it almost every day, 10 years later.

I eventually put up a WordPress blog also. Cajun Cooking TV

Cajun Cooking TV

WordPress blogs are FREE also…

I chose to put mine on a hosting account, so there is a small charge for that…

(Like $9.95 a month and you can use it for an unlimited number of websites.)

Cajun Cooking Made EasyRecently I took all of the recipes that we had posted on the blog and put them into a cookbook, “Cajun Cooking Made Easy“, that we’re now selling.

So, a stream of income created from an IDEA.

An IDEA turned into an ASSET.

There are unlimited opportunities to create income if you just look around.

How many extra income streams are laying idle in YOUR BUSINESS right now?

Mike Stokes
Baton Rouge, LA