99% of Local Business Owners Are Dissatisfied
With the Results They’re Getting From
Their Current Advertising
Do you ever feel like the advertising you’ve been doing is just a big waste of money?
Well, you’re not alone…And it’s not just you. A lot of advertising IS a waste of money.
Let me explain why…
Think about it, when an advertising salesperson calls on you, what is it they are selling?
They are selling the only thing they have to sell – advertising space in THEIR media.
It doesn’t really have much to do with YOUR needs.
Now don’t get me wrong, I’m NOT faulting them for this, they very likely represent a good media source that has value…
What I AM saying, is that there is a LOT MORE to increasing your business than just running an advertisement somewhere.
When you think about it that way, you can understand why your advertising may not have produced the results you had hoped for.
On top of that, very few advertising sales reps and marketing agencies have ever run a small business like yours.
Which means, they don’t really know how to position your business to the customers that you want and need.
What they attempt to do is “get your name out there”.
You need a LOT MORE than just having your “name out there,” don’t you?
What you really need are hungry customers walking in your door hungry for what you have to sell.
Am I right?
Here’s another thing, there is NO one media that is the best or “only way to go”.
The best option to guarantee success of your advertising and marketing strategies is to diversify and get your message across in many different media in a coordinated campaign, including –
TV, social media such as Facebook, Google search, email, direct mail, in-store sales systems, and so on.
By covering multiple media channels, you increase your exposure across a broad spectrum of customer media habits.
You don’t want to just buy some advertising that may or may not pull in a few new customers for you today…
But then you’re back to square one and you have to do it all over again, like that guy in Groundhog Day.
What you really need is a complete MARKETING SYSTEM that
attracts your ideal customer and keeps them loyally coming back to your business.
You don’t need to be running one promotion after another that is not building your long-term business goals.
What will pay you in the long run is to develop MARKETING ASSETS that will BUILD your business and your EQUITY over and over, again and again –
NOT one-time hit-or-miss ads that typically only offer sales or discounts on your products that DECREASE your income and LOWER your business VALUE.
Are the ads you’re running bringing in enough new sales dollars from the (hopefully) new people that they’re bringing into your business to make them worthwhile?
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